By Yara Abi Farraj

Apple reveals new AI strategy, integrates ChatGPT into devices during WWDC 2024

Apple to utilize in-house chips and data centers to ensure privacy and security amid AI shift

The company will include a new 'lock an app' feature which allows users to lock and protect sensitive information and data

Apple revealed its highly anticipated artificial intelligence (AI) strategy, which includes implementing OpenAI’s ChatGPT in its devices in addition to its new ‘Apple Intelligence’ technology.

During Apple’s Worldwide Developers Conference (WWDC) 2024, the company showcased how its voice assistance Siri will now be able to interact with different apps including messages, emails, and calendar, where the assistant will be able to respond to emails and write them with the tone the user prefers.

The integration of ChatGPT in addition to other AI technologies will be available with the latest operating system which Apple also launched during the event. Every year, Apply hosts the WWDC to unveil its latest updates, products, and operating systems and show developers new tools and how to use them.

Siri gets ChatGPT update

Apple will integrate ChatGPT into its voice assistant Siri, which will allow it to have more control over challenging tasks and requests. However, this has raised some privacy concerns for users despite Siri asking permission from users before allowing access to the AI chatbot.

The company also plans to integrate AI from other companies as well amid discussions with Google for a potential agreement. In addition, Apple seeks to use both on-device processing and cloud computing to operate its new AI features. Therefore, the technology will only be available on upcoming iPhones and the iPhone 15 Pro.

Despite Apple opposing cloud processing of consumer data over privacy concerns, it revealed that it plans to offer strong privacy using its own chips and data centers. This will also allow the company to avoid relying on Nvidia’s chips.

Read: Fintech’s future is in the palm of users’ hands — literally

Other key announcements

In addition to revealing its new AI strategy and ChatGPT integration, Apple stated that its new iOS 18 will allow users to further customize their iPhone home screens. Moreover, the company will include a new ‘lock an app’ feature which allows users to lock and protect sensitive information and data.

Moreover, Apple revealed that it will make its Vision Pro headset available in eight more countries including China and Japan. The new VisionOS 2 software for the Vision Pro headset will utilize machine learning to create natural depth photos and come with new gestures.

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