Apple has recently announced the dates of its annual Worldwide Developers Conference (WWDC), which will be held from June 10 to June 14. At the conference, the tech giant is expected to reveal its long-awaited artificial intelligence (AI) strategy. While the company has remained secretive about specific details, insiders familiar with the matter suggest a heavy emphasis on AI innovations during the event.
In alignment with its approach since the COVID-19 pandemic, Apple will host the conference for free on its website and app, catering to developers worldwide. Meanwhile, the opening-day announcements will be in person at Apple’s Cupertino campus. However, the majority of the conference will be accessible virtually, ensuring broad accessibility.
AI integration across platforms
In addition to its AI strategy, the market expects Apple to reveal its next major software updates for the iPhone, iPad, Mac, Vision Pro headset and smartwatch. Moreover, the market expects the new AI strategy to be part of the upcoming iOS 18 upgrade. Apple’s AI strategy will include a multitude of new proactive features to assist users in their daily lives.
Despite speculation, Apple enthusiasts don’t expect the company to introduce its own generative AI chatbot. Instead, the company is discussing with potential partners such as Google and OpenAI to integrate generative AI services. This strategic move underscores Apple’s commitment to fostering collaborations to deliver cutting-edge technologies to its users.
Read: Why businesses are approaching generative AI with caution
Revolutionary software overhaul
The iOS 18 update will mark a significant milestone in Apple’s history. Insiders are suggesting that it will be the most ambitious software overhaul for the iPhone to date. Concurrently, the market expects minor enhancements to the Apple Watch, alongside the first major update for the Vision Pro headset’s operating system, promising a comprehensive software ecosystem.
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