Emirates and the China Cultural Centre in the UAE have officially signed a Memorandum of Understanding (MoU) during the Arabian Travel Market (ATM) in Dubai. The MoU aims to enhance inbound travel from Emirates’ global network to China.
The agreement was signed by Orhan Abbas, Emirates’ senior vice president of Commercial Operations, Far East, and Liu Yang, Director of the China Cultural Centre in the UAE.
The ceremony was attended by H.H. Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive of Emirates Airline and Group, Ou Boqian, consul general of the People’s Republic of China in Dubai, and Nabil Sultan, Emirates’ executive vice president of Passenger Sales and Country Management.
Under this partnership, Emirates will collaborate with the China Cultural Centre in the UAE to promote China in key markets across its global network through joint advertising campaigns.
Additionally, the airline will explore the possibility of organizing familiarization trips from these markets to China, aiming to increase awareness of China’s tourism attractions and generate more business and trade opportunities.
Orhan Abbas emphasized the strategic importance of China as a market for Emirates, stating that they will continue to invest in their strong partnership with China. He underscored Emirates’ commitment to providing world-class service, seamless travel experiences, and extensive global connectivity to meet the growing international travel demands of their customers.
Promising future for tourism promotion
Liu Yang expressed the significance of the collaboration between Emirates and the China Cultural Centre in the UAE, highlighting their successful collaboration in bringing GCC buyers to the China International Travel Mart (CITM) last year. Yang also noted that the signing of the MoU coincides with the 40th anniversary of diplomatic relations between China and the UAE, envisioning a promising future for tourism promotion that will foster mutual understanding and deeper connections between the people of both countries.
Interline agreements for easy access to China
Emirates currently operates 35 weekly flights to major Chinese cities such as Beijing, Guangzhou, and Shanghai. Through its partnership with China Southern Airline, Emirates offers increased connectivity to 24 domestic destinations via these three gateways, as well as 6 regional destinations via Guangzhou. Furthermore, Emirates facilitates air travel to China through interline agreements with Air China, China Eastern, and Cathay Pacific, providing travelers with enhanced accessibility to various parts of China.
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