Management consulting firm Boston Consulting Group (BCG) has named Pablo Martinez to head its Middle East operations starting May 2022.
Martinez will lead almost 800 employees from 76 nationalities across four offices located in Riyadh, Dubai, Abu Dhabi, and Doha.
Martinez is a global citizen who has worked with clients all over the Middle East and Europe. In 2002, he joined BCG in Iberia. He has worked extensively with travel and tourism clients on projects related to strategy, network development, fleet design, cost optimization, commercial development, and program management office.
Martinez will be taking over the role from Joerg Hildebrandt, who had led the system since 2011.
BCG has seen strong growth in the region, driven by increased demand for digital transformation.
Climate is a priority topic across all industries, functions, and regions at BCG and the firm is investing $400 million on the topic.
Last year, the company doubled the number of climate and sustainability cases delivered to clients and launched several new technology products and joined groundbreaking partnerships to address measurement challenges.
More recently, BCG launched an AI solution to help organizations measure, simulate, reduce and track their environmental footprint at scale, and collaborate across the supply chain.
