Total viewing hours by an Arab audience during the month of Ramadan saw an increase of 80 percent, according to the newly launched Index.Mena.tv platform, which provides daily audience data for around five million UAE-based TV viewers.
The research is the first of its kind in the region, and it was unveiled during CABSAT 2022 which highlights the pressing need for sustainability initiatives in broadcast, satellite, and content industries.
The analysis shows that daily average minute-by-minute viewings almost doubled as the audience surged by almost five times at a prime time when compared to average viewing hours across the year.
The report provided a breakdown of how people are watching (43 percent use TV and streaming) when people are watching (10 pm is peak viewing time), the most popular genre of a TV show (comedy), genre growth (crime is on the rise), and the most-watched TV channels and shows during Ramadan across various key markets.
The study provided audience data for around five million UAE-based TV viewers.
The report covered 1.1 million UAE households dating back two years and across more than 600 channels on the E-Vision network based on age, and nationality, among other demographics.
Moreover, on the final morning of the three-day event at Dubai World Trade Centre, CABSAT also saw the unveiling of another new platform that aims to measure at-home video and content consumption in the Kingdom of Saudi.