Dani Alves unveils his new luxury watch collection in Dubai

Brazilian footballer joins the NFT bandwagon

Left to Right - Dani Alves and Ciro Arianna, Co-Founder and CEO of ColossalBit & MetaTerrace

Published: Fri 13 May 2022, 2:00 PM

Last updated: Mon 20 Nov 2023, 5:28 PM

The non-fungible token (NFT) wave changed the way the world looks at digital art.

Dubai-based NFT advisory firm ColossalBit announced that the Brazilian footballer Dani Alves will visit Dubai for the launch of his NFT collection of luxury watches at the city’s first virtual restaurant MetaTerrace.

The new collection titled NFT Alves Trophy is set to be launched on the 28th of June in collaboration with British watchmaker Backes & Strauss.

The collection comprises 43 exquisite timepieces to commemorate every trophy that the footballer has won during a professional career.

Launched by ColossalBit and located in the Central Park Towers of Dubai International Financial Center (DIFC) in Dubai, the MetaTerrace is a lounge-restaurant converging the digital and physical worlds, in line with the principle of the metaverse.

Attendees will be able to visit MetaTerrace and get to experience a Virtual Room dedicated to Dani Alves, where all his trophies and luxury watches are showcased.

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