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DEWA launches smart summer campaign to boost household energy efficiency

DEWA is encouraging customers to take control of their consumption habits with a suite of smart tools and tailored advice aimed at enhancing efficiency and lowering carbon footprints
DEWA launches smart summer campaign to boost household energy efficiency
DEWA encourages positive behavioral shifts that lead to more sustainable practices

This summer, the Dubai Electricity and Water Authority (DEWA) is harnessing the power of behavioral science and cutting-edge digital solutions to help households in Dubai optimize their electricity and water consumption.

By integrating real-time data and personalized insights into its digital services, DEWA is empowering customers to make smarter choices and reduce waste during the peak summer months.

Under the campaign theme ‘Expand Your Smart Choices This Summer,’ DEWA is encouraging customers to take control of their consumption habits with a suite of smart tools and tailored advice aimed at enhancing efficiency and lowering carbon footprints.

DEWA
DEWA is empowering customers to make smarter choices and reduce waste during the peak summer months

Read: Dubai’s DEWA posts strong H1 2025 results with 13.2 percent net profit growth

Real-time insights and social comparisons to influence behavior

DEWA’s innovative approach relies on behavioral cues — including real-time alerts and social comparisons — that help customers understand their usage in context.

By showing users how their consumption compares to similar homes, DEWA encourages positive behavioral shifts that lead to more sustainable practices.

This strategy not only helps customers make informed decisions but also enables them to track the impact of their efforts through personalized notifications and feedback.

The ultimate goal is to promote long-term sustainable living habits while contributing to the emirate’s broader environmental goals.

Smart Living Initiative

DEWA’s Smart Living Initiative enables customers to track their electricity and water usage via an intuitive dashboard available on DEWA’s smart app and website.

Users can monitor their bills and tariff brackets in real time and view detailed consumption data on a daily, weekly, or monthly basis.

This visibility empowers consumers to take immediate steps to cut down on unnecessary usage and manage costs effectively.

My Sustainable Living Program: Turning data into action

The My Sustainable Living Program is another key offering that turns consumption data into actionable steps. Customers can:

  • Compare their electricity and water usage to similar high-efficiency homes in their area.
  • Receive customized tips and a step-by-step plan to improve efficiency.
  • Access monthly performance reports showing progress over time.
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DEWA’s Smart Living Initiative enables customers to track their electricity and water usage via an intuitive dashboard available on DEWA’s smart app and website

How to access DEWA’s latest campaign

Log in via the DEWA smart app or website.

Scroll to the “My Sustainable Living” dashboard.

Click ‘More’ to compare usage against high-efficiency homes in your neighborhood.

Consumption Assessment Tool

DEWA’s Consumption Assessment Tool gives residential customers a quick and effective way to evaluate their usage. After completing a smart questionnaire with details about their household, users receive a comprehensive report that includes:

  • A consumption efficiency score
  • A breakdown of strengths and areas for improvement
  • Tailored energy-saving tips based on individual usage patterns

How to use DEWA’s Consumption Assessment Tool

Log in via the smart app or DEWA website.

Select the Consumption Assessment Tool from the smart services menu.

Complete the survey about your home and appliances.

Receive your efficiency report instantly.

Additional smart features for smarter living

DEWA offers several more smart features to further support customers:

High water usage alert: Instantly notifies customers of abnormal usage that may indicate leaks.

Away mode: Allows users to monitor daily or weekly electricity and water use via email while traveling.

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DEWA’s innovative approach relies on behavioral cues that help customers understand their usage in context

Practical tips for everyday savings

To help households cut costs and reduce environmental impact, DEWA provides practical consumption tips, including:

  • Use insulation strips to seal gaps and keep cool air indoors.
  • Unplug appliances instead of leaving them on standby.
  • Set thermostats to 24°C or higher.
  • Set refrigerator temperature to 4°C and freezer to -18°C.
  • Use smart irrigation systems to avoid overwatering.
  • Run dishwashers and washing machines only with full loads.

Additional tips and resources can be found on DEWA’s smart app and website.

A smart, sustainable Summer with DEWA

With its blend of technology, behavioral insight, and customer-centric design, DEWA is not only helping households manage consumption more efficiently, but also leading the way in building a smarter, more sustainable Dubai.

Through tools such as the Smart Living Initiative, the My Sustainable Living Program, and the Consumption Assessment Tool, DEWA is making it easier than ever for residents to play an active role in environmental conservation.

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