“du” harnesses mixed reality to empower healthcare services in UAE
du, from Emirates Integrated Telecommunications Company (EITC), collaborated with Microsoft and apoQlar to present the medically certified cloud-based platform VSI HoloMedicine® for the first time in the UAE.
The new innovation leverages the Microsoft HoloLens 2 to transform medical images, clinical workflows, and medical education into a 3D mixed reality environment.
Fahad Al Hassawi, CEO at du said: “Merging the real-life environment with digital components, the healthcare sector is undergoing a significant transformation driven by next-generation technologies such as Mixed Reality.”
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The global mixed reality in healthcare market size is expected to reach $723.9 million by 2026, according to a report by ResearchAndMarkets.com. The Mixed Reality solution du is introducing to the UAE, displays medical images and allows the visualization of 3D imaging holograms. It can be utilized for surgery planning, remote collaboration, the teaching of medical students, and patient education. The solution enables medical students to develop critical thinking capabilities by visualizing medicine from multiple perspectives. It also helps doctors to augment their teaching with experiential and immersive 3D education guides to drive student engagement and learning.
Moreover, doctors will be able to explore the medical metaverse with collaborators as 3D avatars or as collaborators physically standing next to each other and interacting in the same mixed reality environment.