e&, the global technology powerhouse, is poised to make a significant impression at Gitex Global 2024, the largest tech event worldwide. Following a year marked by impressive growth and innovation, e& will present its latest breakthroughs in AI, connectivity, and digital transformation.
This year’s Gitex theme for e& centers around “showcasing AI in action,” emphasizing its practical applications and illustrating AI’s tangible impact on fostering innovation, enhancing connectivity, transforming industries, and delivering real value across the digital economy.
Strategic partnerships and innovative solutions
Alongside announcements of several strategic partnerships, e& will launch a range of cutting-edge, AI-driven solutions tailored for various sectors, such as intelligent connectivity, digital finance, smart cities, healthcare, and workplace transformation. These innovations underscore the company’s dedication to leveraging AI for digital transformation.
Highlighting human digital advisors
Among its standout exhibits is e& UAE’s ‘Human Digital Advisors,’ which utilize AI and 5G to provide personalized, real-time assistance in an immersive holographic format. Furthermore, attendees will have the opportunity to interact with these digital advisors, set to launch as the first ‘Human-Digital Customer Service’ for a telecom provider in the UAE.
Exploring the AI zone
The e& pavilion will also feature an “AI Zone,” which includes the “Mini AI Museum.” This interactive experience takes visitors through the evolution of AI, showcasing how e& is harnessing intelligent technology to revolutionize various sectors. The AI Zone will further highlight the diverse applications of AI, from empowering People of Determination to transforming industries like healthcare, education, and finance, demonstrating the immense potential of this technology.
Advancements in 5G connectivity
Building on its 5G advancements from previous Gitex events, e& UAE, the telecom branch of e&, is ready to reinforce its leadership in connectivity with a groundbreaking network speed upgrade. The company will introduce the fastest aggregated 5G-Advanced speed of 50Gbps, setting a new standard for mobile network performance.
Innovations in fintech
e& money, the fintech division of e& life, will roll out two innovative features within its financial super app. The EasyCredit microlending service enables users to effortlessly access microloans, providing a hassle-free solution for urgent financial needs. Additionally, a new gold investment feature offers a secure and user-friendly way to track and invest in gold, all within the app.
Read more: e& UAE achieves world’s fastest aggregated 5G-Advanced Speed of 62 Gbps
Driving digital transformation
e& enterprise, the digital transformation division of e&, will highlight its pioneering collaborations between the public and private sectors. Partnerships with key government entities will showcase the company’s role in advancing digital transformation across various domains. Moreover, e& enterprise will provide an immersive experience at Gitex, presenting innovative sustainability solutions, including features like GHG reporting, ESG, and the Vyzrd climate intelligence platform.
Strategic partnerships and future focus
In addition to revealing its latest innovations, e& will announce strategic partnerships aimed at enhancing digital transformation throughout the Middle East. The company’s emphasis on cloud solutions, AI integration, and collaborative initiatives will further solidify its position as a leader in the technology sector.
The e& pavilion can be found at the Dubai World Trade Centre, Zabeel 1, with stand numbers Z1-A10 and Z1-A20.
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