Emirates concluded its participation in the ITB Berlin 2025, the prominent travel and tourism exhibition, by signing 11 strategic agreements over the course of the three-day event.
According to a statement issued on Friday, the airline’s officials conducted 270 high-level meetings, while its pavilion attracted more than 6,000 visitors. The pavilion featured the latest Emirates’ next-generation A350 cabin products alongside its sustainability initiatives.
Renewed commitment to European travel
Emirates also renewed its Memorandum of Understanding with the Austrian National Tourist Office (ANTO) on the sidelines of ITB Berlin, further reinforcing its ongoing commitment to attracting travellers from across its global network to explore this European gateway.
The renewal coincided with Emirates celebrating 20 years of operations to Vienna last year, having transported over 5 million passengers between Dubai and the Austrian capital to date.
Read more: Emirates introduces retrofitted Boeing 777s to Seoul and London Stansted
Promoting Mediterranean tourism, enhancing cruise operations
In a similar initiative to promote Malta, Emirates also signed an MoU with the Malta Tourism Authority to enhance inbound tourism to the Mediterranean gateway from its broad global network.
ITB Berlin this year served as a launchpad for the airline’s continually expanding cruise partnerships. The airline’s enduring commitment to promoting Dubai as a preferred global cruise destination and hub was backed by the extension and expansion of its strategic collaborations with TUI Cruises, Costa Cruises, and AIDA Cruises.
The airline’s partnership extension with TUI Cruises is perfectly timed with the addition of their second vessel homeporting its operations in Dubai for the 2025/2026 cruise season.
Emirates’ extended partnership with Costa Cruises through 2027 will see both entities collaborating even more closely to explore enhanced transport solutions between Dubai International Airport and Dubai Harbour Cruise Terminal.
Emirates strategically leveraged ITB Berlin as a platform to broaden its partnerships with key global travel platforms as part of its ongoing commitment to customer experience excellence, from booking to boarding.
Enhancing travel personalization
The airline expanded its long-term partnership with Expedia Group to provide travellers the convenience of personalising their own trips on Emirates.
Emirates and Trip.com renewed their long-standing partnership, facilitating the expansion of Trip.com’s global presence, capitalising on Emirates’ extensive international network, and coordinating promotional efforts in Asian and European markets, which remain a strategic focus for both Trip.com and Emirates.
