Dubai carrier Emirates, the world’s largest international airline, has been ranked YouGov’s Most Recommended Global Brand for 2025, solidifying its reputation for delivering world-class travel experiences.
Emirates is also the only airline to appear in the global top 10, reinforcing the strength of its ‘Fly Better’ brand promise.
YouGov’s annual Most Recommended Brands rankings measure the percentage of a brand’s customers who would recommend it to friends or colleagues.
Emirates earned an outstanding Recommend score of 88.4 percent, significantly outpacing the next brand on the list. Rankings are derived from over 1 million customer surveys conducted across 28 markets, using data collected daily via YouGov BrandIndex between June 1, 2024, and May 31, 2025.
Scores reflect the aggregated and weighted results based on the size of a brand’s customer base in each market, making Emirates’ achievement all the more notable on a global scale.
Read: Skytrax names Emirates as the 4th best airline in the world for 2025
Sir Tim Clark, president of Emirates Airline said: “This recognition underscores the deep connection and loyalty we’ve built with passengers all over the world, who trust us not only to get them to their destination, but to do so with care, reliability, and excellence. We will continue to evolve our already exceptional experience and set new benchmarks in travel to ensure Emirates is always a brand that our customers are proud to recommend.”
Commitment to excellence and innovation
Emirates’ consistent focus on customer satisfaction is a hallmark of its global success. With a dedication to excellence across every touchpoint, the airline continues to invest in premium products and award-winning services, ensuring seamless travel both in the air and on the ground.
The first half of 2025 was marked by several key milestones for the airline:
- Launched routes to three new destinations, with Hangzhou to follow
- Opened nine reimagined travel retail stores across Asia, Africa, and Europe
- Deployed its new Airbus A350 to 10 destinations
- Became the world’s first Autism Certified Airline, furthering its commitment to inclusive and accessible travel
Looking Ahead: A bold expansion strategy
By December 2025, Emirates is set to serve over 70 cities with aircraft outfitted with its latest-generation interiors across its Boeing 777, A380, and A350 fleet—representing nearly 50 percent of its network.
Additionally, the airline will offer more than 2 million Premium Economy seats, giving more travellers access to its elevated in-flight experience.
A brand recognized worldwide
Emirates’ global appeal has been reflected in previous YouGov rankings as well:
- Most Recommended Brand in the UAE in the 2024 rankings, with a score of 92.6 percent
- Highest customer satisfaction among U.S. flyers in YouGov’s 2024 U.S. Airlines Report
- Ranked among the top 10 airlines considered by U.S. Millennials and Gen Z
YouGov, a leading international market research and data analytics firm, compiles its rankings using its proprietary BrandIndex platform, which monitors real-time consumer sentiment and brand performance across key global markets.
Emirates’ top ranking in YouGov’s 2025 global list stands as a powerful testament to the airline’s unwavering focus on excellence, innovation, and customer trust.
