e& and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) have announced an innovative strategic collaboration to transform the Esports scene in the Middle East and North Africa (MENA) region. Together, they are introducing ‘Arena Esports,’ an exciting digital gaming initiative set to revolutionize the regional gaming landscape and serve as a foundation for the gaming community in the area.
Arena Esports, a groundbreaking initiative by etisalat by e& and DCT Abu Dhabi, is poised to be a catalyst for the transformation of Esports in the MENA region. It represents the shared vision of both entities to pioneer Esports leagues, foster up-and-coming gaming talent, and elevate local events to international standards. By leveraging their respective strengths, this collaboration aims to establish a sustainable and cutting-edge Esports ecosystem. While prioritizing the UAE, the venture’s objective is to establish and oversee Arena Esports leagues and associated tournaments for the next five years, setting new benchmarks in the industry.
Read more: Etisalat by e& achieves unprecedented global 5G download speeds at GITEX 2023
Arena Esports, a comprehensive gaming platform, aims to meet the needs of players across all skill levels, ranging from novices to experienced professionals. It offers a wide range of features and services that allow players to fully engage and participate in the gaming experience. This includes the opportunity to dive into thrilling tournaments, accumulate monthly points, participate in exclusive events, interact with community servers, and enjoy special engagements with influential figures in the gaming world.
Adnan Al Awadi, Support Services executive director at DCT Abu Dhabi, said: “Our alliance with etisalat by e& is a testament to our commitment to growing the creative industries, of which gaming and Esports is a key pillar. This synergy aims to boost the gaming ecosystem in the UAE and the MENA region, and we are eager to see the positive impact.”
Seamless connectivity
Arena Esports offers an immersive gaming experience characterized by seamless connectivity, captivating challenges, and exclusive digital content that ensures uninterrupted gameplay. In light of the projected growth of the gaming market, estimated to reach $5 billion by 2025, it is noteworthy that the UAE boasts the highest percentage of adult gamers globally, with nine out of ten adults actively participating in video games.
Unlimited potential
Khaled Elkhouly, chief consumer officer, etisalat by e& said: “At etisalat by e&, we recognize the unlimited potential of this fast-growing sector, which has more than 377 million subscribers in the MENA region. In our journey of technological transformation we aim to exceed our customers’ expectations. Our partnership with DCT Abu Dhabi reinforces our commitment to the gaming community and promises an unprecedented transformation in the sector.
“By integrating cutting-edge cloud and AI technologies, etisalat by e& is committed to the growing Esports industry and realising its vision of superior offerings and services,” Elkhouly added.
For more news on telecom, click here.
