HomeTechnology & InnovationFirst UAE-based burger restaurant to step into the Metaverse
By Economy Middle East
June 9, 2022 7:36 pm

First UAE-based burger restaurant to step into the Metaverse

Pickl reveals first glimpse of its meta restaurant
Pickl's meta restaurant

Dubai’s burger joint Pickl has released its first sneak-peak of virtual tour to provide its guests with a glimpse into what they can expect from the brand’s virtual restaurant in the metaverse.

Pickl’s ‘meta restaurant’ was designed to replicate each feature available at its physical outlets.

The virtual restaurant is fully-equipped to welcome guests from across the globe to virtually tour its soon-to-open space.

With an area of 2,000 sq ft, the venue will host brand-themed games and sell virtual apparel and Pickl-inspired NFTs, which can be redeemed for physical items, or be used as virtual apparel to customize their avatar.

The restaurant will also feature a designated area for delivery riders to allow UAE-based users to place their orders while in the metaverse and receive the delivery in the physical world. 

Launched in Jumeirah Lakes Towers in 2019, Pickl has since expanded across Dubai and Abu Dhabi.