Green Cola, a healthy carbonated soft drink developed by Green Beverages, has won Product of the Year Gulf, in the category of Green Beverages for the Year 2023. The event, which was organized by Product of the Year Gulf, took place at Royal Mirage in Dubai.
The product is Greek in origin, currently present in 52 countries, and its Middle East share has scored a 25% of the global company shares, with plans to expand in the Middle East and Africa. The CSDs demand has proven to be stronger than other packaged beverage categories with Youngsters 15-30 being the main source of volume. The global market is currently estimated at € 270 billion.
Commenting on the award, Periklis Venieris, Founder and CEO, and Armand Courson, Managing Director of Middle East said: “Launching this product has been a strategic decision and reflects our mission in refreshing our consumers with the most refreshing, innovative & natural soft drinks. With a steady growth both in sales and market share, Green Cola has established its position in the soft drinks category.”
In 2012, Green Cola was launched as the first carbonated soft drink to be sweetened by stevia, combining a great taste with zero calories, no aspartame, no sugar, no artificial sugar substitutes or other health-compromising ingredients, no phosphoric acid, and with caffeine extracted from green coffee beans. The uniqueness, innovation, and authentic taste of Green Cola succeeded in gaining the preference of consumers.
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Soft drink Trends in 2023
Personal well-being, conscious consumption, naturalness, transparency, and sustainability on the one hand, and taste variety and experiences on the other are the major directional factors for current product development in the beverage market. In particular, inflation and the global energy and climate crises are also influencing soft drink trends in 2023. The pandemic had already brought interest in products related to a strong immune system to the fore.
The origins of the ingredients used should be natural and plant-based. Soft drinks rise on the popularity scale when they are produced as simply as possible, sustainably, and in accordance with ethical standards, and when they contribute to climate protection.
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