Halo AI, a Saudi-based AI-powered networking platform, has successfully closed a $6 million seed funding round. This funding round, led by Raed Ventures and Shorooq, attracted strategic investors such as former C-level executives from Snapchat, influential figures from Microsoft and Airbnb, senior managers from Amazon, and notable investors who have previously supported gaming industry unicorns.
The announcement was made during the 1 Billion Pitches competition at the 1 Billion Followers Summit, highlighting Halo AI’s commitment to promoting efficient and scalable collaborations between brands and creators.
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Expansion plans beyond Saudi Arabia
The newly acquired investment will facilitate Halo AI’s global expansion following its successful launch in Saudi Arabia. The company has immediate plans to establish a presence in Dubai and Kuwait, with aspirations for swift growth across the MENA region, Europe, and North America.
Halo AI’s state-of-the-art AI technology, crafted by experts from AWS, Meta, and Snapchat, has already forged partnerships with noteworthy brands such as Kitopi, ToYou, 1/2M, and Syarah.
Within just a few months of operation, Halo AI’s groundbreaking AI technology has delivered remarkable results, establishing the company as a leader in the industry, WAM reported.
With Halo AI, brands achieve a 97 percent campaign completion rate, higher than the industry average of 65 percent, and can launch campaigns in as little as 48 hours. For creators, the platform ensures payment within 72 hours, marking a first in the region.
AI as an intelligent partner
Vito Strokov, co-founder and CEO of Halo AI, stated, “After decades of building ad products at Meta and Snapchat, we recognized that traditional approaches couldn’t solve the fundamental inefficiencies in creator marketing. Our agentic AI operates as an intelligent partner in the collaboration process, making autonomous decisions about creator-brand matches, optimizing campaign performance in real-time, and consistently delivering breakthrough results. Unlike traditional automation tools, our AI actively thinks, learns, and adapts to each brand’s unique needs while understanding what drives creator success, resulting in an 85 percent reduction in manual work and performance metrics that far exceed industry standards.”
Vision for the creator economy
Tina Daher, principal at Shorooq, remarked, “The creator economy represents one of the most dynamic and transformative opportunities of our time. Halo AI’s pioneering technology is a game-changer, bringing unmatched precision, scalability, and efficiency to this space. At Shorooq, we’re excited to support Halo AI’s vision to redefine how brands and creators connect, enabling them to unlock unprecedented value and impact across the region and globally.”
Wael Nafee, general partner at Raed Ventures, added, “The creator economy is booming, and brands are seeking authentic connections with their audiences. Halo AI’s innovative AI-powered platform is transforming how creator-brand partnerships are formed and executed. We’re proud to lead their fundraising round and confident Halo AI will become a definitive platform in this rapidly growing market.”
