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How to invest in the stock market

Get practical guidance and learn tips for beginners
How to invest in the stock market
Investing in stocks comes with risks and rewards

You’ve earned and saved enough emergency funds. Now, you’re ready to take the next step: to invest. If you’ve been researching, you’ve probably heard about the “stock market.” Like any other investment channel, it helps you grow your wealth over time when done with the right strategy. New to this space? This is your guide on how to invest in stock market. 

What is the stock market?

The stock market is where people can sell and buy stocks or ownership shares in a company. 

A robust stock market is important for economic and financial growth across multiple levels. While it allows companies to get funds from the public, it also provides investors with opportunities to grow their wealth through capital appreciation and dividends. 

People who buy stocks can get their share of the profits (dividends) generated by the companies where they invested. Another way to earn is to sell stocks when their prices have appreciated.

How to invest in stock market

According to media reports, the S&P 500 has recorded a total return of approximately 21 percent for the year as of November 2023. It surpasses its average annual return of about 10 percent. The S&P 500 index monitors the performance of the 500 largest companies on the US stock exchange. Across the globe, various stock markets have also been rallying.

Want to dabble into investing in stocks? 

Step 1: Set investment goals

First, know your why. Cliche as it may sound, you need to have a sense of purpose when investing because, otherwise, you may overdo it. Take the time to reflect on your financial goals in the short and long term. Are you funding a real estate purchase? Are you accumulating wealth for your retirement? 

Be specific in your goal-setting, and based on your objectives, determine how much you’d invest in stocks and how much you’d want to earn. Additionally, set your investment horizon. How long do you have to reap your investments? Note that each purpose will have a different timeline. 

Step 2: Know your risk appetite

Understanding your risk appetite is crucial in determining how much you can allocate toward your investment goals. Be realistic by evaluating your financial capacity, considering your savings, stream/s of income and other available resources. 

Assessing your risk tolerance is an essential step. It ensures that your investment strategy aligns with your financial capacity. Ultimately, it helps you make informed decisions to attain optimal investment growth while managing potential risks. Thankfully, many risk appetite appraisal tools are available online to aid you with this one.

How to invest in stock market

Step 3: Choose your approach

To start investing in stocks, you must also assess your investment style. If you’re highly analytical and enjoy research, try delving into individual stocks. If you’re averse to math or simply don’t have time, you can opt for a more passive approach. 

Individual stock investors must commit to ongoing research, while passive investors can choose index funds like the S&P 500 for cost-efficiency and long-term performance. Robo-advisors are also available as an option. They provide a hands-off option, managing a diversified portfolio based on age, risk tolerance and goals. For personalized guidance, tap an experienced financial advisor or broker. They offer tailored advice, help choose stocks, monitor portfolios and collaborate on adjustments.

Step 4: Choose your investment account

​​To buy stocks, you must open a brokerage account. But first, consider the type of account based on your preferences and goals. 

  • Individual brokerage accounts. These taxable brokerage accounts offer personal control and more flexibility.
  • Joint brokerage accounts. Shared by partners, joint accounts allow shared investment control. Available as cash or margin accounts, they also provide survivorship options in case of death.
  • Managed accounts. Portfolio managers professionally oversee these accounts, deciding investments based on individual needs, goals and styles.

When choosing a broker, compare costs, educational tools, research access, foreign trading options and user-friendliness of the platform. Trying a demo version before committing money is recommended for a smoother experience.

Read: Pros and cons: Guide to investing in gold

Step 5: Consider the costs of stock investments

Investing in stocks means also having to pay several expenses. So, when choosing a brokerage, don’t forget to factor in fees such as trading commissions, ranging from $2 to $10 per stock trade. These expenses can significantly impact your portfolio’s return, especially if you trade frequently. 

Another cost to consider is maintenance. However, many platforms waive such fees when you maintain a specific balance. Then, there are also optional service fees, encompassing broker-assisted trades, premium research access or margin trading.

Now, the stock market landscape is also seeing a shift toward subscription-based models. It involves flat monthly or annual fees instead of per-transaction charges, often providing commission-free trades and premium support. 

Step 6: Open and fund your stock account

After deciding which account to open and on what platform, it’s time to open your brokerage account. You will have to provide personal details. Then, you must link your bank account through the brokerage’s platform, providing your account and routing numbers. 

Once linked, you can now transfer funds (Note that electronic funds transfer may take a few days). Alternatively, you can opt for wire transfers for faster funding, though they come at an extra cost. Some brokerages also accept physical checks, either mailed or brought to a physical location. 

Pro tip: Set up automatic periodic transfers from your bank to your brokerage account for consistent investing.

Step 7: Decide which stocks to buy

When talking about how to invest in stock market, this is often the most taxing part. It requires a thoughtful approach. But generally speaking, you must prioritize stability, reliability and long-term growth potential over the allure of quick wins. 

Here’s a breakdown of stock types suitable for novices:

  • Blue chips. Opt for shares in large, established companies with a solid financial track record. These industry leaders offer stability despite market fluctuations.
  • Dividend stocks. Consider companies regularly paying dividends for a steady income. Reinvesting these dividends allows you to acquire more stock over time, creating a compounding effect.
  • Growth stocks. While the potential for outsized growth is higher, it comes with increased risk. Beginners exploring growth stocks should focus on industries with long-term potential. For example, technology or healthcare.
  • Defensive stocks. Choose stocks in industries resilient to economic downturns (e.g., utilities, consumer goods). They provide a buffer against market volatility and offer stability as you foray into investing.
  • Exchange-traded funds (ETFs). Traded like stocks, ETFs track various indexes or sectors. They are a cost-effective way to diversify across assets. Instantly tradeable at market prices, they often follow specific market indices like the S&P 500, reducing the risk associated with individual stocks.  

Step 8: Keep learning

Stock investing and trading present dynamic growth opportunities. And as such, continuous education is essential. 

Stay informed by regularly following credible financial voices. It would be best to keep abreast of economic updates, industry trends, and specific developments in your portfolio companies. Also, be especially cautious of promises of easy returns and focus on reputable sources. 

You can also take advantage of online stock simulators for risk-free trading. These platforms provide an excellent environment to apply theories and test strategies. 

How to invest in stock market

Tips for investing in stocks

The key to long-term success lies in investing in great businesses at reasonable prices and holding onto them. While this strategy may involve some volatility, it tends to yield excellent returns over time. 

Apart from that, these are some of the golden rules for investing in stocks.

  • Don’t put your eggs in one basket

Diversify your investments to mitigate risk. Be sure to invest your capital across different stocks and industries. This way, you can ensure that others’ success can offset the potential impact of poor performance in one area.

  • Don’t invest what you can’t afford to lose

Whether you’re a novice or have already become an expert, this is something to always practice: financial prudence. You must only shell out funds that, if lost, would not significantly impact your financial stability. Always be mindful of your limits. 

  • Remember: Patience is a virtue 

Successful stock investing usually involves long-term commitments. As mentioned earlier, you have time horizons to consider. And more often than not, it takes years to reap your rewards substantially. Be patient and give your investments the time they need to weather market fluctuations and capitalize on potential growth over the years.

Final thoughts

Learning how to invest in stock market is an often talked-about topic in the realm of investing. Keep in mind that this is a financial journey that demands thorough education, careful planning and a strong commitment. 

Once you’ve started to invest in stocks, the key to success lies in strategic risk management, diversification and continuous learning.

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