Human Mobile Devices (HMD), the smartphone manufacturer in Europe and the creators of Nokia phones, has officially introduced HMD Skyline 5G mobile phone in the UAE and Middle East markets. The device is now on sale in stores, promising consumers a groundbreaking smartphone experience.
Once known simply as HMD, the company rebranded itself as Human Mobile Devices at the start of 2024. This rebranding was accompanied by an exciting new partnership strategy, teaming up with a vibrant array of global lifestyle brands to launch a unique collection of customized phones. Human Mobile Devices is also focused on enhancing its industry-leading initiatives in self-repairability and digital detox technology, reinforcing its commitment to innovation.
Collaboration with FC Barcelona
Reinforcing its ambitious global marketing strategy, HMD recently secured a significant partnership with FC Barcelona, becoming the club’s Official Mobile Phone Partner. According to a statement, this strategic alliance will bolster HMD’s presence in the international market while aligning with one of the most renowned football clubs worldwide. The collaboration is set to deliver exciting opportunities, including exclusive offers, promotions, and co-branded experiences aimed at engaging FC Barcelona’s vast fanbase.
Vision for the future
Sanmeet Singh Kochhar, vice president of HMD for the AMEA Region, expressed enthusiasm about the launch of the HMD Skyline, believing it would transform the mobile landscape in the Middle East. He noted that the device is tailored for Gen Z, combining cutting-edge technology, sustainable design, and effortless repairability, making it an ideal choice for young, tech-savvy consumers.
Read more: Batelco, Nokia join forces to offer private 5G networks in Bahrain
Advanced camera features
The HMD Skyline features a 108MP main camera with OIS, a 50MP telephoto lens, and a
13MP ultrawide lens, capturing stunning night shots, vibrant colors, and crisp 4X zoom—all while remaining budget-friendly. Whether shooting in low light or zooming in for intricate close-ups, the HMD Skyline ensures photos shine in any environment. Designed with content creators in mind, its camera capabilities cater perfectly to photographers aiming to impress.
Perfect for content creators
Crafted specifically for a progressive Gen Z audience, the smartphone’s camera offerings are exceptional and seemingly limitless. The 50MP AI selfie camera is ideal for effortless vlogging, live streaming, and social media content creation. With autofocus and eye-tracking features, getting the perfect selfie is easy; users can activate the shutter simply by making a peace sign or one of three other hand gestures. Additionally, it allows for slow-motion and 4K video selfies.
Innovative detox mode
This stylish smartphone also features an innovative built-in detox mode, offering customizations and contact blocking capabilities. Users can personalize their detox experience, enabling them to focus on the real world and enjoy a balanced smartphone experience whenever they need a break from digital distractions.
Sustainable design and longevity
The HMD Skyline combines sleek aesthetics with intelligent functionality. It features a battery life of up to 48 hours. Additionally, it includes Qi2 magnetic charging for effortless wireless recharging. With 800 battery cycles, it’s designed for longevity. Furthermore, it is the first phone equipped with Gen2 repairability. Users can easily perform repairs themselves. This ensures the phone remains a reliable companion for years to come. It is an innovation that benefits both users and the planet.
Pricing and availability
The HMD Skyline is currently available for AED1,699, complete with an exclusive launch offer that includes one year of screen damage protection. It comes in striking colors such as Blue Topaz, Neon Pink, and Twisted Black.
For more miscellaneous news, click here.
