Korean automaker Kia partnered with the fifth edition of the FIFA World Cup™ Trophy Tour by Coca-Cola, to become the official automotive partner for the event in the Middle East.
In its role, Kia will supply vehicles from its fleet to carry the tournament’s golden trophy to fans across the Middle East and South Asia.
As part of its efforts dedicated to providing sustainable mobility solutions, the company will help Coca-Cola to transport the FIFA World Cup Trophy and FIFA ambassadors across the Middle East, including the UAE, Oman, Bahrain, Kuwait, and Pakistan during its first phase, before heading to Saudi and Qatar during its second phase.
Through the tour, not only will the region’s football fans witness the prize that awaits this winter’s successful international team, but they’ll also be in the company of the footballing players.
The trophy visited Oman on May 13, Kuwait on May 16, and Bahrain on June 4, before it reached Beirut on June 5, Tashkent on June 6, and Lahore on June 7. The FIFA World Cup Trophy Tour by Coca-Cola will continue its world tour during a second phase, passing through Saudi on November 11 and 12 before arriving in Qatar on November 13.
As a partner of the FIFA World Cup, Kia will support the sporting event operations by providing official event automobiles. The vehicle fleet will include Kia passenger cars and buses specifically dedicated to transporting national players and referees.
