Ericsson (NASDAQ: ERIC) and Etihad Etisalat (Mobily) have extended their managed services agreement for an additional three years, with the goal of harnessing the power of next-generation Artificial Intelligence (AI) and Machine Learning (ML) to drive autonomous operations. The agreement was reached at the ongoing LEAP 2024 tech conference in Riyadh.
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This extended partnership between Ericsson and Mobily is aimed at accelerating Mobily’s digital transformation journey. Furthermore, the primary focus will be on implementing various AI, ML, and automation use cases throughout Mobily’s network. This will enable data-driven decision-making and intelligent operations.
By leveraging data-driven operations, the objective is also to optimize processes, improve operational and service metrics, and reduce time-to-market. This commitment further ensures that Mobily consistently delivers high-quality services. It also enhances customer experiences and maximizes operational efficiency.
Introducing the latest technologies
Alaa Malki, chief technology officer at Etihad Etisalat (Mobily), says: “At Mobily, we are committed to supporting digital transformation initiatives across the Kingdom of Saudi Arabia’s public and private sectors, in line with the aspirations of the Saudi Vision 2030.”
Malki also added, “Our long-term partnership with Ericsson enables us to enhance our infrastructure by introducing the latest technologies, boost the capabilities of our networks and strengthen our competitiveness in the Saudi telecom market, unlocking new possibilities for our customers.”
As part of their ongoing partnership, Ericsson has enhanced Mobily’s performance with its state-of-the-art cognitive software portfolio for predictive and automated network management, powered by AI software solutions.
Contributing to a digitally empowered Saudi Arabia
Ekow Nelson, vice president at Ericsson Middle East and Africa, says: “We are excited to contribute to a digitally empowered Saudi Arabia through our partnership with Mobily, building upon the foundation of Saudi. Vision 2030.”
Additionally, he added, “We do this several in ways through our nearly two-decade long relationship of delivering leading-edge innovations.”
“Our latest, Ericsson’s AI-powered managed services navigate complexity”, Nelson noted. According to him, it will ensure reliable and adaptable networks for today’s dynamic needs. Moreover, it will empower Mobily to offer exceptional experiences for its customers.
Moreover, Ericsson has been Mobily’s partner of choice for connectivity optimization for almost two decades, signing a managed services contract in 2006. The extension reinforces the partnership between Ericsson and Mobily. It also reiterates Ericsson’s long-term commitment to supporting Mobily in its digital transformation journey.
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