Majid Al Futtaim launches first-ever metaverse mall in Dubai
Dubai-based property and retail conglomerate Majid Al Futtaim (MAF) announced at the World Government Summit (WGS) in Dubai the launch of Mall of the Metaverse. As the first-ever virtual mall in Dubai, the Mall of the Metaverse will represent Majid Al Futtaim in Decentraland, one of the most advanced metaverse platforms.
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After completing multiple stages of testing, Mall of the Metaverse will be open to all visitors who are seeking increased digital experiences across retail, entertainment, and leisure offerings. Inside the mall, customers can find Carrefour, VOX Cinemas, THAT Concept Store, Ghawali, a Chalhoub Group brand specializing in modern oriental niche scents, and Samsung Store, with many more brands and exciting features in the pipeline.
Khalifa Bin Braik, CEO of Majid Al Futtaim Asset Management, commented: “Our Mall of the Metaverse will be yet another one of our leading retail and entertainment destinations — and surely a huge attraction for customers who crave digital experiences from their most loved brands.”
Fatima Zada, Director of Omnichannel and Digital, Majid Al Futtaim Shopping Malls, commented: “There has been an increased demand for digital experiences in the last few years and we work to leverage behavioral science and data to deliver customers what they want and desire. Our swift consumer observations, followed by an action plan and a series of testing stages, have now led to a fully-fledged project that is a step ahead of online shopping — Mall of the Metaverse. We are still at the beginning phases of the mall’s development, as we look closely at our customers’ shifting needs, desires, and expectations.”
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