Mastercard has once again collaborated with foodpanda, a Delivery Hero-owned online food and grocery delivery platform, to boost digital payment in Pakistan and support the nation’s transition toward a cashless economy. The collaboration with one of Pakistan’s leading delivery platforms underscores Mastercard’s commitment to advancing financial inclusion and strengthening the country’s digital ecosystem.
“By combining our global expertise in seamless and secure payment technologies with foodpanda’s vast reach, we are making digital payments more accessible and convenient for consumers across the country,” said Muhammad Nana, senior vice president, Digital Partnerships, EEMEA, Mastercard.
Cashless economy to grow
Data from the State Bank of Pakistan reveals that currency in circulation (CIC) in the country increased by 11.2 percent during the first half of 2024. By addressing the gap between cash and digital payments, Mastercard and foodpanda seek to accelerate digital payment adoption, enabling the growth of a cashless economy. They also aim to foster inclusive prosperity in one of the region’s most dynamic markets.
“This collaboration marks a pivotal step in our efforts to drive the shift to digital payments in Pakistan and fuel the growth of the country’s digital economy,” added Nana.
Consumers can benefit from 20 percent off on Mastercard Gold and Titanium cards with discount code MC20. They can also benefit from 30 percent off on Mastercard Platinum, World and World Elite Cards with discount code MC30. These benefits are available every day across all foodpanda verticals, such as food delivery, shopping, grocery and courier service, encouraging greater adoption of digital payments.
Payment Switch initiative launched
“With high smartphone penetration and robust digital infrastructure, Pakistan is primed for rapid adoption of cashless solutions. Our partnership with Mastercard enables us to accelerate this transformation, turning COD users into active digital consumers,” stated Muntaqa Peracha, CEO, foodpanda Pakistan.
In addition, Mastercard and foodpanda launched the Payment Switch initiative, which aims to convert COD users to online payments, boost Mastercard’s reputation as the preferred payment method and drive customer trial through exclusive vouchers. This feature enhances conversion rates at the critical decision point of placing orders thereby triggering a switch to online payments from COD via Mastercard.
“As we serve a significant percentage of the population, this initiative reflects our commitment to innovation and financial inclusion in untapped markets,” added Peracha.
