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Meta AI launches improvements for personalized chatbot experiences on Facebook and Instagram

Users can now instruct Meta AI on Facebook, Messenger, and WhatsApp to retain certain personal information
Meta AI launches improvements for personalized chatbot experiences on Facebook and Instagram
Users, for instance, can inform the chatbot about their love for travel or their interest in learning new languages.

Meta has announced that it is implementing improvements to the Meta AI chatbot, its cross-platform conversational tool. This includes a new capability that allows the bot to “remember” specific details from previous discussions.

In a recent entry on Meta’s official blog, the company detailed that users engaging with Meta AI on platforms such as Facebook, Messenger, and WhatsApp for both iOS and Android in the U.S. and Canada can now instruct Meta AI to retain certain personal information. For instance, users can inform the chatbot about their love for travel or their interest in learning new languages.

Memory feature enhances user experience

The memory function, which draws parallels to similar features in OpenAI‘s ChatGPT and Google’s Gemini, enables Meta AI to recognize and utilize “important details” based on conversation context. According to Meta, if a user has previously mentioned their vegan lifestyle and subsequently requests breakfast suggestions, the chatbot will take that dietary choice into account consistently.

Meta has clarified that the AI will not retain memories from group chats, and users hold the power to erase any stored information at their discretion.

Read more: Meta plans $65 billion investment in AI infrastructure to reach over billion users by 2025

Meta AI chatbot improvements

Personalized recommendations using account data

In a potentially more contentious update, Meta has indicated that the chatbot will now leverage account information from various Meta applications to offer tailored recommendations. This data might further encompass a user’s home location listed on their Facebook profile or videos they have recently watched on Instagram.

Meta CEO Mark Zuckerberg articulated this enhancement in a recent post: “Meta AI will start to give you answers based on what preferences and information you’ve shared,” he explained. “For example, it’s helped me come up with creative bedtime stories for my daughters, so if I ask it for a new one, it remembers they love mermaids.”

The enhancements to the Meta AI chatbot mark a significant step towards providing a more personalized and contextual experience for users across Meta’s platforms.

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