Saudi Arabia’s Public Investment Fund (PIF) was named the most valuable and fastest-growing sovereign wealth fund (SWF) in 2025, according to the latest data from Brand Finance. Meanwhile, BlackRock was ranked as the world’s most valuable asset management (AM) brand with a value of $8.3 billion
The Asset Management and Sovereign Wealth Fund 50 2025 report is the second iteration of the Brand Finance annual ranking of the world’s strongest and most valuable AM and SWF brands. The report revealed that the collective value of the 50 ranked brands has grown 5 percent year on year, totaling nearly $73.9 billion in 2025.
PIF’s value grows 11 percent to $1.2 billion
PIF has the single most valuable brand name among the world’s SWFs, valued at $1.2 billion, up 11 percent from 2024. It also ranked seventh for brand value to AUM ratio among all AM and SWF brands combined, the only SWF to feature in the top 10.
PIF’s assets under management have grown rapidly due to robust portfolio performance, driven by a range of key portfolio companies and long-term projects that are beginning to mature.
The report also revealed that BlackRock’s brand value has risen 17 percent in 2025, largely driven by a surge in assets under management, strategic acquisitions in private markets and continued leadership in technology and AI.
“The coming months will be pivotal for the asset management giant and its ongoing efforts to carve out a share of private markets, as BlackRock announced 1 July it took over HPS Investment Partners, closing a trio of acquisitions totalling $30 billion,” Brand Finance added.
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Abu Dhabi Investment Authority ranked strongest SWF brand
Brand Finance said PIF’s value is largely driven by high scores for the brand’s awareness, purpose and commitment to positive growth. Among the other notable high-ranking SWFs, Abu Dhabi Investment Authority is the strongest SWF brand, scoring 64.1 out of 100. PIF’s own BSI is 62.9 out of 100, an increase from last year and both brands achieve an A+ brand strength rating.
The report also noted that JP Morgan Asset Management (JP Morgan AM) is the second most valuable asset management brand, with a value just below $7.2 billion, a modest 3 percent rise year on year. Meanwhile, Vanguard’s brand value is roughly the same as in 2024 at $6 billion, enough to hold onto its third-place spot for the second year in a row.
JP Morgan also remains the world’s strongest AM & SWF brand ranked, boasting a Brand Strength Index (BSI) score of 87.6 out of 100, followed closely by BlackRock with a BSI score of 87.0 out of 100. Both achieve an AAA brand strength rating.
