Qiddiya Investment Company (QIC) has announced the launch of an innovative Performing Arts Center at Qiddiya City. With stunning architecture, pioneering technology and commitment to artistic innovation, the center promises to redefine the cultural experience for residents and visitors alike. The first cultural asset of the new Qiddiya City, the center is poised to receive over 800,000 visits every year.
The launch of Qiddiya City’s Performing Arts Center follows the announcement of multiple exciting entertainment, sports and cultural attractions, including:
- The world’s first multi-use Gaming and Esports District.
- The multi-sports Prince Mohammed bin Salman Stadium.
- The motorsport track.
- The Dragon Ball theme park and Aquarabia, the first water theme park of its kind in Saudi Arabia.
Fostering creativity and innovation
Qiddiya City’s Performing Arts Center reflects the city’s commitment to fostering creativity and innovation. It will host over 260 indoor and outdoor performances and events every year with over 3,000 seats across three theatres. In addition, a cantilevered amphitheater offers breathtaking views of the city’s lower plateau. Meanwhile, a fully adaptable 500-seat venue suspends from above.
Commenting on the Performing Arts Center’s launch, Abdullah Aldawood, managing director of QIC, said: “It will be a beacon of creativity and innovation that will elevate Saudi Arabia’s cultural landscape to new heights. With its ground-breaking modern design, pioneering technology and commitment to nurturing talent, the Center embodies the spirit of Qiddiya City as a place where imagination knows no bounds.”
Leveraging state-of-the-art technologies such as virtual reality, augmented reality and artificial intelligence, the center will host groundbreaking productions that push the boundaries of traditional theatre. Moreover, it will serve as an incubator for young Saudi talent, providing educational opportunities and resources to nurture the next generation of writers, producers and actors.
By becoming a leader in storytelling and performances, the center aims to inspire Saudi culture and heritage pride. Moreover, it will stimulate economic growth by creating thousands of career opportunities across more than 100 job categories in the creative and cultural sectors.
Vibrant community hub
Qiddiya City’s Performing Arts Center will also act as a vibrant community hub. It invites residents and visitors to explore dining, retail and educational entertainment options. It includes a rooftop sky garden, art galleries and green spaces that will extend the cultural experience. Meanwhile, the Center’s iconic architecture will serve as a symbol of civic identity.
The promenade walk extending across the Tuwaiq cliffs will lead to a shaded section beneath the center, offering a viewing platform across the city. This section will also act as an extension of the center’s microclimate that begins with a waterfall in the lobby which cools the surrounding neighborhood.
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