Riyadh Air has recently concluded its attendance at the Arabian Travel Market (ATM) 2025 in Dubai, having signed 11 agreements with strategic partners to further innovate the air travel experience. The partnerships span a range of sales and distribution providers in over 125 countries.
The completion of the memoranda of understanding will enable Riyadh Air to boost its brand visibility while promoting its diverse range of flight services and products.
“These agreements reinforce Riyadh Air’s determination to be a truly global airline and push the boundaries of travel for our guests. Everyone wants to be a part of the Riyadh Air story, and we are carefully selecting companies and entities as partners that will join us on our journey towards our maiden flight and beyond,” stated Osamah Alnuaiser, SVP, marketing and corporate communications at Riyadh Air.
Riyadh Air partners with Loyalty Juggernaut
The deals are a strategic move by the airline aimed at significantly enhancing its offerings. The partnerships are with several renowned organizations, including DNATA, Discover the World Momentum, Aviareps and Satguru Representation Services.
Riyadh Air also partnered with the leading customer loyalty program, Loyalty Juggernaut. Under the deal, Juggernaut’s next-generation program will deliver a personalized, seamless and rewarding experience for travelers worldwide. The system is powered by the company’s cloud-native GRAVTY platform and will feature real-time engagement, AI-driven personalization, expanded partnerships, dynamic earn and redemption opportunities and a seamless mobile-first experience.
The latest deals seek to foster sustainable, prosperous and mutually beneficial relationships that deliver exceptional travel experiences for customers in Europe, Asia, the Middle East, Australasia and Africa. By collaborating with these industry leaders, the carrier aims to solidify its presence in international markets and ensure travelers enjoy Saudi Arabia’s hospitality offerings.
Travel technologies to drive expansion
Riyadh Air has also partnered with some of the world’s leading travel technology distributors during ATM 2025. It signed agreements with Amadeus, Sabre, TPConnects, Verteil Technologies and Air Retailer. These technologies will enhance the airline’s ability to showcase and distribute scalable modern retailing solutions. These partnerships will also highlight dynamic pricing and personalized travel offers from different global business touchpoints as part of the airline’s digital vision and modern distribution strategy.
Riyadh Air is fully embracing the potential of these technologies to leverage tech solutions to create an innovative approach to content distribution. By taking this approach, Riyadh Air will be able to simplify the process for a global network of travel agents, corporate buyers, and customers, allowing them to access and sell all products and services seamlessly, thereby breaking away from the limitations of traditional channels.
By taking a win-win approach, Riyadh Air ensures that discerning customers can experience unparalleled Saudi hospitality when onboard, complemented by a tailored, real-time travel experience.
