Samsung is gearing up for its highly anticipated Galaxy Unpacked 2025 event, scheduled for today, January 22 at 1 PM ET (10 PM UAE time). This event is expected to showcase the next generation of Samsung smartphones, specifically the Galaxy S25 series, along with exciting software features that promise to enhance the user experience. Anticipation is high as fans await the unveiling of what’s new in the realm of mobile technology.
How to watch the Galaxy Unpacked event
For those eager to catch the live announcements, Samsung will stream the Galaxy Unpacked 2025 event on multiple platforms, including YouTube, its official website, and via its newsroom page.
What to expect from the Galaxy S25 series
The main attraction of the event is expected to be the Galaxy S25 lineup, which will likely include the S25, S25 Plus, and S25 Ultra models. While the S25 and S25 Plus may offer a familiar design, the S25 Ultra is rumored to feature design tweaks such as slightly rounded corners, based on recently leaked renders. In addition to these aesthetic changes, Samsung has confirmed that its 2025 Galaxy devices will support Qi2 wireless charging. However, this may only mean that they are “Qi2 Ready,” requiring a magnetic case to unlock the full MagSafe-like experience.
Customized Android experience with Samsung’s One UI 7
These new smartphones will be powered by Samsung’s customized version of Android 15, known as One UI 7. This version, which recently entered beta, introduces innovative features reminiscent of Apple’s Dynamic Island in the form of a “Now Bar.” Additionally, users can expect a redesigned camera app and the ability to disable HDR content, providing greater control over viewing experiences in social feeds. Samsung has emphasized that One UI 7 “seamlessly integrates AI agents and multimodal capabilities into every touch point,” suggesting a strong focus on artificial intelligence enhancements during the event.
Read more: Samsung’s Galaxy Unpacked event recapped, future forecasts
Additional announcements and rumors
While the Galaxy S25 “Slim” model seems unlikely to make an appearance, a recent leak indicates that it may not be released in the U.S. market. The event may also offer insights into “Project Moohan,” the VR headset that has been in the spotlight since December 2024.
At the recent CES press conference, Samsung concluded the event with a teaser for its upcoming Galaxy Unpacked showcase. The excitement surrounding pre-orders is palpable, with Samsung enticing customers by offering a $50 store credit for reservations made ahead of the event.
The Galaxy S25 series stands as a significant highlight for Samsung, which has shifted its mobile announcements from CES and MWC to a biannual schedule. Typically, the Galaxy S series is launched in early January or February, while new foldable devices follow in the summer.
The lineup will reportedly consist of three main models: the S25, S25+, and S25 Ultra. The Ultra model represents the apex of the S line, absorbing features from the Galaxy Note series. As the event approaches, speculation continues to circulate, with leaks providing insights into the devices’ dimensions, which have been based on specifications submitted by Samsung to manufacturers.
Snapdragon 8 Elite chip
Rumors indicate that the S25 will maintain a design similar to its predecessor but with a slimmer profile, potentially reducing thickness by 1 to 2 millimeters. A notable hardware upgrade is expected with the inclusion of the Snapdragon 8 Elite chip, unveiled by Qualcomm in Hawaii last October. While there may be variations in processors across international markets, the U.S. is likely to see this chip as a standard.
As Samsung emphasizes its commitment to AI, the Galaxy AI features will take center stage, setting the company apart from competitors like Google. Last year, Samsung introduced the Circle to Search feature, which debuted on the S24.
