Samsung Electronics recently unveiled its latest Samsung Vision AI at the CES 2025 First Look event, delivering personal AI-powered screens. Samsung also unveiled the latest flagship Neo QLED 8K QN990F and exciting updates to its Lifestyle TVs and future display technologies, reflecting its vision to transform screens into adaptive, intelligent companions to simplify and enrich everyday living.
“With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization and lifestyle solutions into one seamless experience to simplify your life,” stated SW Yong, president and head of visual display business at Samsung Electronics.
Latest AI features
Samsung Vision AI is the tech giant’s latest venture into the world of advanced technology. With its latest innovations, Samsung seeks to deliver intelligent, intuitive and seamless screen experiences. The new technology makes TVs aware of their surroundings, adaptive to user preferences and autonomous in delivering intuitive features.
The new additions under Samsung Vision AI include a “Click to Search” feature which offers users instant information about what’s on the screen, whether identifying an actor or exploring displayed content, all without disrupting the viewing experience.
The company also added the “Live Translate” feature, powered by an on-device AI translation model, which eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly.
Through the SmartThings ecosystem, users can now gain insights into their homes with real-time updates about the household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home.
Meanwhile, “Pet and Family Care” keeps a watchful eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep while providing real-time updates and recorded events through TVs.
Devices to feature Microsoft Copilot
In collaboration with Microsoft, Samsung also announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations. Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do.
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Latest innovations unveiled
Samsung is advancing AI-driven screen technology with Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED and QLED, and The Frame models.
At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design and smarter AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity and overall viewing experience.
Samsung is also continuing its commitment to blending art and technology with the expansion of the Samsung Art Store and the launch of The Frame Pro, a new addition to the Frame lineup. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations.
At First Look 2025, Samsung also unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector.
