Saudi Arabia’s stc Group, a leading enabler of digital transformation, has signed a strategic partnership agreement with New Murabba, a PIF company, to enhance and facilitate the implementation of advanced communications and information technology at New Murabba.
The partnership will leverage a wide range of innovative digital solutions provided by stc Group in the future.
Through agreements such as this one, stc Group aims to drive digital and technical transformation across major projects in the Kingdom more widely, enhancing infrastructure and digital services within its real estate sector, by leveraging the most advanced solutions.
“This strategic partnership reflects stc Group’s excellent digital ecosystem and its ongoing commitment to driving digital transformation and being a key enabler of national development. New Murabba represents a major national initiative, and we are deeply committed to supporting it by providing the latest digital technologies,” Eng. Olayan Alwetaid, CEO of stc Group, said.
“Our strategic partnership with stc Group will position New Murabba as a pioneering urban development that enhances quality of life and serves as a global example of innovation and sustainability. This collaboration will further establish New Murabba as one of the world’s most transformative, modern downtowns,” added Michael Dyke, CEO of New Murabba.
Boost for innovation
The partnership between stc Group and New Murabba will boost innovation and improve the quality of life, in alignment with the Kingdom’s objectives. It will also enable New Murabba to benefit from the most advanced technological solutions, enabling it to offer a truly unique experience for residents, workers, and visitors alike.
This strategic alliance covers the potential implementation of all projects related to communications and information technology infrastructure. It also includes the utilization of stc Group’s diverse and innovative digital solutions, supported by their expertise in smart city development. These solutions will encompass key elements such as the Internet of Things (IoT), artificial intelligence, cloud services, and cybersecurity.
Leading transformation
New Murabba is shaping new standards for urban development in the Kingdom, and championing Riyadh’s transformation into a global, modern metropolis. The destination will seamlessly integrate technology with nature and sustainability, driving the capital’s evolution and improving living standards. At the heart of New Murabba is the Mukaab, an architectural icon measuring 400 meters in height, width, and length, making it one of the largest urban structures in the world.
This partnership underscores stc Group’s commitment to advancing the real estate and tourism sectors in the Kingdom by providing cutting-edge communications and information technologies to beneficiaries and visitors. It aims to elevate smart technology services in new urban developments, fostering the growth and expansion of the national economy. Ultimately, this partnership aligns with the Kingdom’s sustainable development goals, and will play a key role in enhancing the well-being of Saudi society.
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