Saudi Arabia has set a new record in its tourism sector following the multiple achievements it made in 2023. Preliminary data by the Saudi Central Bank reveals that foreign visitors set a new record in spending last year, reaching SAR135 billion ($36 billion). This marks the highest expenditure by foreign visitors in the Kingdom’s history with a growth of 42.8 percent compared to 2022.
This historic surge in spending is symbolic of Saudi Arabia’s sustained efforts to bolster its tourism industry. In 2023, the Kingdom emerged as a frontrunner on the global tourism stage. It led the UN tourism list for the growth rate of international tourists compared to 2019. Achieving a remarkable 56 percent increase in tourist arrivals, Saudi Arabia demonstrated its growing appeal as a tourist destination.
International recognition
Saudi Arabia’s tourism achievements earned international acclaim from prominent organizations such as the UN World Tourism Organization and the World Travel and Tourism Council (WTTC). Hosting of over 100 million domestic and international tourists in 2023 garnered praise from both entities, underscoring the Kingdom’s commitment to advancing its tourism sector.
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Positive tourism trends
The United Nations Tourism Barometer report in January 2024 further highlighted Saudi Arabia’s tourism sector growth. The report indicated a remarkable 156 percent recovery in the Kingdom’s tourist arrivals in 2023 compared to 2019, showcasing the resilience and adaptability of Saudi Arabia’s tourism industry.
As Saudi Arabia continues to invest in infrastructure, promote cultural heritage sites and enhance visitor experiences, the outlook for the Kingdom’s tourism sector remains promising. With a focus on sustainability and innovation, Saudi Arabia will further solidify its position as a leading tourist destination and reach is Vision 2030 goals. Moreover, it will attract more visitors from around the globe and contribute to the diversification of its economy.
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