SEVEN unveils plans for SAR1.3 bn entertainment destination in Saudi’s Asir

Expected to boost GDP by SAR4 bn
SEVEN unveils plans for SAR1.3 bn entertainment destination in Saudi’s Asir
SEVEN to build new entertainment destination in Asir (Photo Credit: SEVEN)

SEVEN, also known as Saudi Entertainment Ventures, has announced plans to build a brand-new destination in Asir, with a substantial investment of SAR1.3 billion ($347.8 million).

SEVEN, a subsidiary fully owned by the Saudi Public Investment Fund (PIF), has declared that the project will be strategically located between Abha and Khamis Mushait, in close proximity to Abha International Airport. Spanning an expansive area of 64,000 square meters, the new destination aims to capture the attention of visitors.

Read more: SEVEN: Reshaping leisure and entertainment experiences in Saudi

Prince Turki bin Talal Al-Saud, chairman of the Board of Directors of the Asir Development Authority, highlighted that the Asir region is experiencing an extraordinary renaissance across various fields and sectors, thanks to the strong support and keen interest of our esteemed leadership. He further stressed the significance of the SEVEN project as a cornerstone initiative in the region, representing a significant stride towards establishing Asir as a year-round global destination.

The design of the project bears the mark of the renowned international architecture, design, and planning firm, Gensler. Drawing inspiration from the urban identity of the Asir region, the design encapsulates the region’s extraordinary natural surroundings, the rich cultural heritage of its people, and the captivating charm emanating from its forts and castles. The project’s design aims to celebrate and showcase these unique elements that define the Asir region.

Ambitious endeavor

Abdullah bin Nasser Al-Dawood, chairman of the board of directors, SEVEN, stated that the entertainment destination in Abha, undertaken by SEVEN, represents an ambitious endeavor that aligns with the objectives of Vision 2030. He emphasized that the project is a testament to their commitment to enriching the entertainment sector across the Kingdom of Saudi Arabia.

Contribution to GDP

In addition, he mentioned that the entertainment destination in Abha is projected to make a substantial contribution to the GDP, exceeding SAR4 billion ($1.06 billion), while attracting over 5 million visitors by 2030. Moreover, the project is expected to generate numerous job opportunities, both directly and indirectly, benefiting the residents of the Asir region.

Eight entertainment zones

The Abha destination by SEVEN will showcase a total of eight unique entertainment zones. Among these zones, visitors can enjoy a family recreation center that offers a diverse array of activities, including train rides and an arcade. Additionally, the Discovery Adventures area, created in partnership with Warner Bros., takes inspiration from lush jungles to provide an immersive and captivating experience for guests.

Versatile multi-use hall

Furthermore, the destination boasts a versatile multi-use hall designed to host entertainment events and live shows. It also features an indoor track specifically designed for electric go-karts, complete with multi-level tracks to provide an exhilarating racing experience. Additionally, visitors can enjoy a unique and stylish bowling alley with ten lanes, featuring futuristic designs that set it apart.


To cater to a wide range of interests, the destination offers various entertainment activities and venues. These include a dedicated Play-Doh area, as well as a cinema hall operated by AMC, equipped with ten screens. Integrated areas within the destination feature a diverse selection of restaurants, cafes, and retail stores, ensuring a comprehensive and enjoyable experience for visitors.

For more news on hospitality & tourism, click here.

The stories on our website are intended for informational purposes only. Those with finance, investment, tax or legal content are not to be taken as financial advice or recommendation. Refer to our full disclaimer policy here.