The Saudi Tourism Authority (STA) and Emirates have signed an MoU to boost inbound tourism into Saudi and attract new segments of travelers across the airline’s extensive global network.
The airline has a global network of over 120 cities through which it can promote and amplify the Saudi Arabian experience for leisure travelers to tour the Kingdom’s unique attractions.
Emirates airlines and the STA will explore opportunities to jointly collaborate on promotional activity and travel trade support across key global source markets to convert interest into bookings.
Through the strategic partnership, the airline will also explore opportunities to align its schedules from key source markets in the Emirates network to its gateways in Saudi.
The two parties will additionally evaluate ways to enhance the travel experiences for those journeying to Riyadh, Jeddah, Dammam, and Medina, the airline’s four gateways.
“The memorandum of understanding signed between the Saudi Tourism Authority and Emirates Airline will enable us to reach over 120 destinations around the world and attract tourists from these destinations to various Saudi destinations,” said Fahd Hamidaddin, CEO and Board Member of the Saudi Tourism Authority.
Sir Tim Clark, President, Emirates Airline, said, “KSA has positioned itself as a must-visit destination and this is just the beginning. We have a shared objective to contribute to the Kingdom’s broader tourism plans to attract a diverse range of visitors, strengthen awareness of its iconic sites, and make them more accessible through enhanced connectivity.”
Emirates has been facilitating tourism and trade in the Kingdom since 1989, developing its operations to Riyadh, Jeddah, Medina, Dammam and today serves the four gateways with 53 weekly flights, including A380 services to Jeddah. The airline has also carried more than 25 million passengers to and from the Kingdom since the start of its services.