stc Group has reached one of the highest 5G network usage rates globally, utilizing cutting-edge AI technologies alongside a robust infrastructure. During Riyadh Season, the group’s 5G network recorded a usage rate surpassing 61 percent in Boulevard City, demonstrating its capacity to handle significant traffic in a single location. This achievement, SPA reported, underscores stc’s ability to provide outstanding digital services, even as visitor numbers soar.
Strengthening partnerships for entertainment
The group has sustained its collaboration with the General Entertainment Authority, celebrating its fifth year as a sponsor of Riyadh Season, with a renewed commitment for the next three years. Building on the accomplishments of previous seasons, stc’s innovative digital solutions have greatly enhanced the visitor experience, seamlessly integrating state-of-the-art connectivity into the entertainment framework and establishing Riyadh Season as a global benchmark for the interplay between technology and entertainment.
Record visitor numbers and increased engagement
Riyadh Season has attracted over 12 million visitors from across the globe, and stc’s digital services have demonstrated remarkable usage rates, including a 49 percent rise in international roaming customers compared to the prior year.
Expanding infrastructure to meet demand
To accommodate this growth, stc expanded its network in Boulevard City by more than 12 percent, increased dedicated 5G frequencies by over 20 percent, and improved the internal network by more than 10 percent relative to last year. These enhancements were facilitated by advanced technologies, including Massive MIMO antennas and AI-driven beamforming solutions, which optimize network performance and connectivity.
Read more: Riyadh Season draws 8 million visitors so far, setting new record
Leveraging AI for enhanced connectivity
AI technologies have been pivotal in allowing the network to self-learn and adapt to usage patterns and conditions. This innovation has significantly improved customer experiences by enhancing speed, browsing, and connectivity, regardless of distance or level of usage intensity. Furthermore, stc installed over 655 Wi-Fi access points and added more than six dedicated circuits for digital management solutions specifically designed for Riyadh Season.
Modern voice services for seamless experiences
The group also boosted the usage rate of modern voice services (VoLTE) to 86 percent. This service has been instrumental in providing a seamless entertainment and tourism experience for Riyadh Season visitors, enabling them to capture joyful moments and remain connected with family and friends both locally and internationally through stc’s advanced digital services and technologies.
Reinforcing a global destination
These accomplishments reinforce stc Group’s position as a reliable partner, showcasing its operational excellence, technical expertise, and responsiveness to rising demand during Riyadh Season. This success further cements Riyadh’s status as a premier global destination for major events, entertainment, and tourism, supported by cutting-edge technologies and services. Visitors and tourists from around the world continue to have exceptional experiences and create lasting memories in the rapidly evolving Saudi capital.
