HomeTechnology & InnovationUAE launches new studio to address region’s demand for Web3, metaverse
By Economy Middle East
September 26, 2022 11:33 am

UAE launches new studio to address region’s demand for Web3, metaverse

Studio will streamline, ease the way that firms can access Web3 technologies
Managing Partner at Scopernia Jérémy Denisty and the founding partner Dado Van Peteghem

Dubai-based management consultancy Scopernia launched a dedicated vertical called Imagin3 Studio to cater to the region’s growing Web3 and metaverse demand, help companies future-proof their product and service offerings, and boost the UAE’s burgeoning metaverse economy.

Imagin3 Studio will aid Dubai’s vision to become the metaverse capital of the world by helping organizations enter and engage with the metaverse through a hub for real-time Web3 experiences.

The studio aims to be the preferred partner for organizations looking to leverage the third iteration of the World Wide Web, which is based on decentralized, permissionless, and transparent blockchain-based technologies alongside digital identity ownership, that form the foundation of the metaverse, NFTs, and cryptocurrencies.

The studio will offer companies the opportunity to comprehend the metaverse and test how it can benefit their offerings, said Managing Partner at Scopernia Jérémy Denisty.  “This will be achieved by offering access to the world’s most advanced and connected ecosystems alongside a dynamic and enabling environment, where the business community can thrive within the metaverse,” he added.

Imagin3 Studio’s parent firm Scopernia is already working with notable names in the region, such as Chalhoub Group, Dubai Chambers, Majid Al Futtaim, TUMI, Trafalgar Luxury Group, GSK, Engie, and Level Shoes. 

In-depth integration with Web3 could not only open doors to enhanced digital integrations, community-building, loyalty programs, and events, but also opens potential new business models and completely redefine current working models.

The founding partner at Scopernia, Dado Van Peteghem, said: “The dawn of a new digital age brings with it new opportunities for growth. The intersections of content, commerce, and new-age technologies will have a multiplier effect soon. Imagine3 Studio is ready for such a change and will accelerate sustainable business growth by guiding firms on how to reinvent their existing brands, understand new business models, and elevate strategies to be future fit.”

Through the Dubai Metaverse Strategy, the emirate has already set out a comprehensive future-proofed plan to add more than 40,000 virtual jobs and $4 billion in value to the UAE within the next five years.

Globally, the metaverse market is projected to reach up to $30 trillion within 15 years. Given this potential, the strategy was launched to attract more than 1,000 companies to the fields of blockchain and metaverse.