UAE’s ESAG launches three new stores in a single day at Reem Mall, Abu Dhabi

Better Life, Interiors, and Chattels & more all open new showrooms
UAE’s ESAG launches three new stores in a single day at Reem Mall, Abu Dhabi
Part of the launching ceremony (Images courtesy: ESAG)

The Easa Saleh Al Gurg Group (ESAG), a prominent retail player in the UAE that opened its first retail store, Interiors, in 1968, has recently unveiled three new stores at Reem Mall in Abu Dhabi. These include a flagship Better Life store, the second largest Chattels & More outlet in the UAE, and a fresh Interiors showroom. Better Life, which pioneered the concept of built-in appliances in the region, is the brand’s third store in the capital and showcases a wide selection of home appliances and electronics from world-renowned brands like Miele, Hisense, and Weber.

Interiors, a brand with a significant presence in Abu Dhabi, has recently opened a second showroom at Reem Mall, in addition to its existing store at Al Ain Mall. The new showroom boasts a fresh in-store design and a unique shopping experience, offering a diverse range of furniture, accessories, and textiles from over 100 renowned global brands based in Europe, the USA, and Canada. These premium brands are carefully selected to provide customers with exceptional quality products.

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Chattels & More, an ESAG retail concept that curates furniture and accessories from various corners of the world, has opened a massive showroom at Abu Dhabi’s latest mall. With over 1,000 furniture and accessory products that showcase trendy, modern, minimalistic, quirky, and elegant styles, the showroom is the brand’s second-largest in the UAE after the one in the Mall of the Emirates. Chattels & More, which specializes in handpicking unique pieces, offers a diverse range of products that cater to different tastes and preferences.

On this occasion, the Group CEO, Easa Al Gurg, stated that the opening of the three new stores is a testament to the Group’s unwavering faith in the economy of Abu Dhabi and the wider UAE. He further added that the Group is committed to seizing every opportunity to promote business growth. The Dubai Chamber of Commerce and Industry predicts that the UAE’s retail sales will reach $70.5 billion (AED259 billion) by 2025, with an annual growth rate of 6.6 percent. Therefore, retailers must ensure they remain relevant across various touchpoints, whether through digital engagement or their physical stores.

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