Global digital payments provider Visa has teamed up with Whish Money SAL, a prominent regional fintech company, to transform digital payment solutions in Lebanon and internationally. This strategic partnership allows Whish Money to integrate Visa’s advanced payment technologies, thereby enhancing services for over 1 million app users, according to a statement.
The signing ceremony took place at Whish Money’s newly inaugurated campus in Beirut, symbolizing the company’s commitment to fostering innovation and growth within Lebanon’s fintech sector.
Leila Serhan, Visa’s senior vice president and group country manager for North Africa, Levant, and Pakistan, emphasized the importance of this partnership, noting it as the first of its kind in the Levant region between Visa and an e-wallet company. She highlighted shared values of trust and innovation, stating that the collaboration would extend Visa’s advanced payment technologies to a broader audience, facilitating seamless and secure money movement across the globe.
Serhan also pointed out that as Whish is already present globally and further expanding its reach, Visa can enhance international growth through its presence in over 200 countries.
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Enhancing services through technology
Toufic Koussa, CEO and co-founder of Whish Money, expressed enthusiasm about the collaboration, describing it as a significant milestone for Whish Money. He underscored the company’s commitment to compliance and security, which facilitated this unique partnership in the region. Koussa highlighted that by integrating Visa’s cutting-edge technology and services, Whish Money is poised to enhance its payment solutions and provide even more secure and efficient financial services to its customers.
He also acknowledged Visa’s thorough and careful due diligence in engaging in such affiliations, given their high compliance standards.
This alliance is expected to drive significant advancements in the fintech sector, offering enhanced digital payment solutions that are both secure and efficient. As both companies leverage their strengths and innovative technologies, the partnership aims to set new standards for digital financial services in the region and beyond.
