What are viewers’ preferences in UAE during Qatar World Cup 2022?
Nearly 80% of users in the UAE state that it is important to follow the Qatar World Cup from more than one device, according to a new report conducted by advertising agency Digital Turbine.
The study revealed that 61% of the respondents stated that they will watch the Qatar World Cup on TV, while the rate of those who say that they will follow the games on their smartphones is 49%.
Data also showed that 44% of the respondents said that they will follow the tournament from their home, while 24% reported that they will follow the tournament live from stadiums in Qatar.
In addition, 66% of the respondents stated that they watch soccer broadcasts at least a couple of times a month.
On the other hand, 55% of the respondents said they spend more time on sports applications during the Qatar World Cup and similar tournaments. Meanwhile, the majority of users say that they use sports applications before or during the match which is set to kick off on November 20.
In terms of apps, 28% of the participants state that they will spend most of their time on sports news apps while watching the World Cup, 24% say they will spend more time on sports mobile game apps, 24% on social media apps and 13% on messaging apps.