In a new statement outlining its goals for the new year, X, formerly known as Twitter, announced plans to enhance the user experience and make the platform more user-friendly by leveraging artificial intelligence (AI). The company aims to revolutionize 2024 by introducing innovative products and services that will reshape how people connect, communicate, and transact.
Read more: A long-awaited new feature is coming soon to Twitter
Enhanced search and advertising
Using AI technology, the San Francisco-based microblogging website will enhance its search capabilities and improve advertising to achieve a deeper understanding of its customers. X also revealed its intention to launch a new peer-to-peer payments service in 2024, which will create fresh opportunities for commerce. However, specific details regarding this feature were not disclosed.
X’s upcoming “see dissimilar posts” enhancement will enable users to explore content that aligns with their interests or challenges their perspectives based on their past activities. This improvement aims to enhance the quality and balance of the information users receive on the platform.
Introducing Grok, X’s new search assistant
To strengthen its AI capabilities, X introduced a new search assistant named Grok last year. Grok benefits from real-time access to the vast amount of data generated by the global public conversation on X. Additionally, in recent months, X has supported over 80,000 creators by compensating them through its ads revenue sharing program.
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