Saudi Arabia’s Riyadh Air has forged a multi-year partnership with the Confederation of North, Central America and Caribbean Association Football (CONCACAF). This strategic alliance designates Riyadh Air as the official airline partner for all CONCACAF competitions.
This partnership marks a milestone for both organizations. For Riyadh Air, it provides a platform to engage a vast and enthusiastic fanbase, accelerating brand recognition as it prepares for its 2025 launch. According to a statement, the airline further aims to connect fans globally, bringing them closer to the exhilarating action of CONCACAF tournaments.
Additionally, for CONCACAF, the partnership offers a unique opportunity to elevate the sport across the region. By joining forces with a globally-minded airline like Riyadh Air, the confederation can expand its reach, support grassroots development, and enhance the profile of its competitions on the world stage.
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As Riyadh Air expands its global network to over 100 destinations by 2030, this partnership fuels growth in the Americas. Moreover, the airline’s commitment to digital innovation and seamless travel experiences complements CONCACAF’s dedication to modernizing the sport.
This announcement further follows Riyadh Air’s recent partnership with Atlético de Madrid, solidifying the airline’s presence in the world of football.
Moreover, Riyadh Air is a new, digitally-native airline wholly owned by the Public Investment Fund (PIF). Scheduled to launch in 2025, the airline aims to become a global leader in aviation, offering exceptional guest experiences and connecting people from around the world.
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