stc Group has been recognized as one of the top 10 most valuable telecom brands globally, as highlighted in the newly launched 2024 Brand Finance Report. This reflects stc’s ambition to lead on a global scale. For the fifth consecutive year, stc Group has retained its title as the most valuable telecom brand in the Middle East, further demonstrating its commitment to industry leadership and innovation.
According to the report, stc Group is now the world’s 9th most valuable telecom brand and the strongest brand in the Middle East and Africa. This recognition solidifies the Group’s position as a key player in the global digital economy. stc also ranks 3rd among the most valuable brands in the Middle East and 2nd among the most valuable brands in Saudi Arabia. These achievements underscore the Group’s market leadership and strategic efforts to expand its brand presence both locally and internationally.
stc Group’s brand value sees significant growth
In 2024, stc Group’s brand value increased by 16 percent to $16.1 billion, maintaining its standing as the most valuable telecom brand in the Middle East. Additionally, stc has been recognized as the strongest brand in the Middle East, achieving a Brand Strength Index (BSI) score of 88.7 out of 100 and an AAA brand rating, reflecting the continued strengthening of the brand compared to the previous year.
Strategic vision for connectivity and innovation
Commenting on this achievement, Vice President of Corporate Relations at stc Group Mohammed R. Abaalkheil stated: “Being recognized as the strongest brand in the Middle East and Africa and one of the world’s top 10 most valuable telecom brands is a reflection of our leadership position and relentless pursuit of innovation and excellence. This milestone underscores our strategic vision to lead the future of connectivity and enrich lives. As we continue our journey in alignment with Saudi Arabia’s Vision 2030, we are committed to driving digital transformation and sustainable growth that impacts not just the region, but the world at large.” He added, “this recognition pushes the group to think ahead to stay ahead.”
The Brand Finance Report, a globally recognized assessment conducted by the world’s leading independent brand valuation consultancy, evaluates and ranks the world’s most valuable and strongest brands across various sectors based on brand performance, financial strength, and market influence. stc’s continued rise in the rankings is a testament to its dedication to growth, diversification, and innovation in the evolving digital landscape.
