Top 10 cities captivating social media audiences worldwide, led by Dubai

Dubai has amassed 30 million-plus TikTok videos and 123 million Instagram posts

Dubai has become a hub for celebrities and reality TV stars, known for its lavish shopping and impressive architecture.

Published: Mon 26 Aug 2024, 11:22 AM

Dubai has emerged as the world’s most popular city and destination on social media platforms, according to an in-depth analysis by Titan Travel.

The emirate has amassed 30 million-plus TikTok videos and 123 million Instagram posts, cementing its status as a global hotspot.

.@MirrorTravel: Dubai tops the list of the world’s most popular cities and destinations on social media, according to an analysis by @titantraveluk. #Dubai has garnered over 30 million videos on TikTok and 123 million posts on @instagram. pic.twitter.com/Uzk5591M9b
— Dubai Media Office (@DXBMediaOffice) August 24, 2024

The study, which delved into the most visited spots and the most popular sights and landmarks on social media for 2024, placed Dubai firmly at the top of the list. It seems the emirate has become a haven for reality TV stars and celebrities, captivating audiences with its luxurious shopping, breathtaking architecture, including the iconic Burj Khalifa, and guaranteed sunshine.

Coming in second is London, which may be a more accessible option for British travelers. The UK capital boasts 10.6 million TikTok posts, and is Instagram’s most popular city, with over 164.8 million posts from travelers and visitors. The London Eye was crowned the most popular tourist attraction, with more than 3.6 million posts from admiring fans.

Moreover, France’s Nice secured the third spot, with over 10.2 million TikTok posts and 94 million Instagram posts. The Côte d’Azur, including glamorous beach clubs and trendy areas like St. Tropez and Cannes, has seen a search increase of 165.64 percent over the past three years.

Other key findings

Other notable findings from the study include the surge in tourist interest for Brussels, Munich, and Frankfurt, with Brussels experiencing a remarkable 427.27 percent increase in searches. Japan, India, and Canada emerged as the top 3 most popular countries on social media, with Japan receiving more than 185.5 million travel-related posts. London was also recognized as the “most photogenic” city for the second consecutive year, while New York’s Central Park was deemed the most popular landmark, with over 8.5 million posts across TikTok and Instagram.